Saturday, August 16, 2008

MINI Rickshaw at the olympics..whatever next

The marketing guy's at MINI never cease to amaze us. What other car maker would have come up with an idea for a MINI Rickshaw at the Beijing Olympics to ferry visitors around the city. As daft an idea that it sounds we would certainly like a ride in this unique vehicle

The MINI press release goes like this : A very special MINI vehicle is providing passengers with a fantastic, unforgettable driving experience of a most unusual type. Locals and visitors to the games alike can move smoothly through the busy traffic in the Asian capital in a MINI Rickshaw made specially for Beijing - a typical MINI experience.

Pure muscle power drives this exciting, emission-free vehicle through the streets of the Olympic city. The MINI Rickshaw perfectly captures Beijing's dynamic combination of tradition and progress, coupled with a touch of fantasy and individuality - as only MINI can do.

From 11 August, anyone looking for excitement who would like to explore Beijing in a slightly different way has been able to experience the mixture of bicycle and MINI Clubman in trendy club and scene districts such as the old Beijing quarter of Hu Tong. Simply get in and enjoy the typical MINI feeling in this pulsating city of a million. In addition, it is also possible to try out this unique form of transport at the local MINI dealership.

The real Chinese lucky charms and talismen on the bicycle and in the inside of the vehicle are intended not only to bring the passenger luck, but also, of course, to release positive energy for the entire Olympic Games.

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