Monday, October 1, 2007

Good Clean Fun

“Good Clean Fun” – MINI Cooper D wins Autocar magazine’s 2007 Green Grand Prix

MINI has taken a green P1 in the Autocar 2007 Green Grand Prix with its combination of great economy, low carbon dioxide emissions and renowned fun-factor.

Tested against some of the UK’s most environmentally friendly cars, MINI Cooper D triumphed in both absolute fuel consumption (which is directly related to CO2 emissions), and in how close its consumption figures got to the manufacturer’s stated economy figures. So, with MINI, it does what it says on the tin and you can have your cake and eat it. The only cliché it doesn’t fulfil is that going green means driving dull.

“A highly entertaining econo-car,” and “…an enjoyable way to save.” Autocar concluded that owning a MINI Cooper D is the best way to “save and smile”.

Technologies introduced in August 2007 have now pitched the new MINI Cooper D, and all other MINI derivatives including the new MINI Clubman, firmly into hybrid car-levels of economy and emissions. Brake Energy Regeneration, an instantly responsive Stop-Start system, and an in-car gear shift indicator push the car towards a combined 72 miles per gallon target. Autocar achieved 59 mpg during its ‘real-world’ driving test in the Green Grand Prix and this winning result was “impressive (and) achieved with a car barely run-in.”

On a personal note I think this is fantastic news for the MINI and it should increase sales to a new high especially with the new Clubman out in November. Saving the planet and having fun to .. brilliant

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